MARTMARTWhen the right product
meets the right partner
B2B sourcing insights from MARTMART — connecting brand partners and channel partners through AI.
Halal Certification for K-Food: A Practical 2026 Playbook
Halal is the gating certification for GCC and Southeast Asia. A pragmatic playbook for Korean brand partners entering those markets.
K-Food Exports Grew 13.6%: What the Numbers Hide and Reveal
Korean food exports jumped 13.6%. Category mix, channel mix, and the role of halal certification tell a more interesting story than the headline.
AI Discoverability: Making Your Brand Legible to Autonomous Agents
If LLMs and autonomous agents are the new buyers, your brand data is the new storefront. Here is the minimum viable dataset.
The B2B Paradigm Shift: From Relationships to Data-Driven Matching
B2B procurement is shifting from relationship-first to data-first. We unpack what that means for Korean brand partners and global channel partners.
Agentic AI Sourcing: How Autonomous Agents Reshape B2B Procurement
Agentic AI is moving B2B sourcing from keyword search to goal-driven autonomous agents. Here is how MARTMART operationalizes it with a 72-hour SLA.